A secretly-filmed campaign highlighting the dangers of drink driving has been released, urging the public to act to help prevent it this Christmas.
Confused.com commissioned a secret camera to film an actor playing a drunk man trying to get into his car and failing while stumbling around.
He then asked over 50 members of the public to help him get into the car, with surprising results.
-More than two thirds of people helped the ‘drunk’ man into his car
-Only eight refused to help him
-One person called the police and retained the actor’s keys
Figures released in January 2012 by the Association of Chief Police Officers show that more than 7,000 people were arrested during a month-long Christmas crackdown on drink driving in 2011.
There were 5,000 injury collisions between the 18 December and 2 January.
Two hundred and fifty people were killed on Great Britain’s roads in 2010, with 9,500 people ‘slightly’ or ‘seriously’ injured in accidents involving a driver over the legal alcohol limit.