Sunday 29 May 2016

Sainsbury's shows shoppers how to 'get the slave look' with 12 Years A Slave display mannequin

Christopher Hooton

Published 19/05/2014 | 11:56

The display in the store
The display in the store

This year's Oscar winning films undoubtedly made an impact on high street fashion, from the bejewelled 70s dresses of American Hustle to the 90s power suits of The Wolf of Wall Street, but few could have predicted Sainsbury's pushing the ragged clothes of 12 Years A Slave.

For reasons unknown, an Oxford branch of the supermarket embellished its DVD and Blu-ray stand for Steve McQueen's film about the horrors of slavery with a mannequin wearing a similar outfit to that of protagonist Solomon Northup.

Looking defiantly summer-ready, the mannequin wears a loose-fitting, holey beige shirt and black trousers, completing the look with a twig in the front pocket.

Backed by spindly branches and standing next to a plaque that shouts 'NEW', it wears a tag around its neck bearing the price of the recently-released DVD, suggesting the clothes themselves aren't for sale, though the juxtaposition is a strange one nonetheless.

The display stand was spotted by a shopper who uploaded a picture of it on Twitter. Sainsbury's are yet to comment.

Independent News Service

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