Raunchy music videos to get online age ratings
Published 19/08/2015 | 02:30
Music videos shown in Britain are now going to come with age ratings online.
It means children watching them on websites such as YouTube and Vevo will be protected from seeing inappropriate content. That is - unless the videos aren't produced by British record labels.
The British Board of Film Classification (BBFC) explained that it's working with video sites to protect children.
Some of the biggest recording labels - Sony Music, Universal Music and Warner Music - have agreed to submit the videos they produce to the BBFC before uploading them to the sites.
But the American offices of these labels have not agreed to the system, meaning any artist who is signed with them won't have their videos subjected to ratings.
It means that some of the raunchiest music videos out there - even the ones that first sparked this move towards a classification system - won't actually be affected by it.
One of those set to escape the censors is Miley Cyrus. The former Disney star caused a wave of outrage with her 'Wrecking Ball' video - showing her naked, writhing around on a massive swinging ball. It was deemed so sexual that it practically sparked the petition to classify music videos. But it will escape being rated.
Rihanna has also been at the forefront over her offerings. Most of her videos are pretty explicit. 'Pour It Up' recently came under fire for showing a lot of naked flesh, with Rihanna pole dancing and shaking her bum at the camera. But her latest video, nicknamed 'BBHMM', is on a whole new level. It shows Rihanna kidnapping the wife of her cheating accountant, dangling her topless from the ceiling and torturing her, before letting her go and killing the accountant.