Plenty of crunch from this colourful bunch for kids . . .
Multicoloured carrots -- in purple, orange, tangerine, white, yellow, cream and amber -- will go on sale in Britain today.
Grown in Norfolk, they are all old varieties which were no longer being grown commercially because orange has been the dominant carrot colour for hundreds of years.
"These stunning-looking carrot bunches will not only help brighten up the dinner table, they should also create an instant 'wow' factor with kids and will hopefully help encourage them to eat their five-a-day," said supermarket vegetable buyer Steve Williams.
The carrots have been grown by Bartletts, one of the UK's biggest growers of root vegetables.
Bartlett's technical manager Steve Warwick said: "We know that different coloured varieties of produce are popular with shoppers and we worked on developing a range of carrots using seeds from uncommon types."
The carrots, which all have their foliage still attached, will be sold as a mixed selection.
Until the 16th Century, carrots were generally purple or yellow, although it was not uncommon to find other colour variations.