Media-savvy Pope tells priests: go forth and blog
Pope Benedict XVI has a new commandment for priests struggling to get their message across: Go forth and blog.
The Pope, whose own presence on the web has grown in recent years, has urged priests to use all multimedia tools at their disposal to preach the gospel and engage in dialogue with people of other religions and cultures.
And just using email or surfing the web is often not enough: priests should use cutting-edge technologies to express themselves and lead their communities, he said in a message released by the Vatican.
"The spread of multimedia communications and its rich 'menu of options' might make us think it sufficient simply to be present on the web," he said, but priests are "challenged to proclaim the gospel by employing the latest generation of audiovisual resources".
The message, prepared for the World Day of Communications, suggests such possibilities as images, videos, animated features, blogs, and websites.
Pope Benedict said young priests should become familiar with new media while still in seminary, though he stressed that the use of new technologies must reflect theological and spiritual principles.
"Priests present in the world of digital communications should be less notable for their media savvy than for their priestly heart, their closeness to Christ," he said.
The 82-year-old pope has often been wary of new media, warning of the tendency of entertainment media, in particular, to trivialise sex and promote violence, while lamenting that the endless stream of news can make people insensitive to tragedies. But Pope Benedict has also praised new ways of communicating as a "gift to humanity" when used to foster friendship and understanding.
The Vatican has tried hard to keep up to speed with the rapidly changing field.
Last year it opened a YouTube channel as well as a portal dedicated to the pope. The Pope2You site gives news on the pontiff's trips and speeches and features a Facebook application that allows users to send postcards with excerpts from his messages to their friends.
Many priests and prelates already interact with the faithful online. One of Benedict's advisers, Cardinal Crescenzio Sepe, the archbishop of Naples, has his own Facebook profile and so does Cardinal Roger Mahony, archbishop of Los Angeles.
In Saturday's message -- titled 'The priest and pastoral ministry in a digital world: new media at the service of the Word' -- Benedict urged special care in contacts with other cultures and beliefs.