Monday 5 December 2016

Ice cream firm won't be frozen out over its pregnant nun ad

Josie Clarke in London

Published 15/09/2010 | 05:00

AN ice cream company banned from using an advert showing a pregnant nun has vowed to defy regulators by placing similar posters along the route of the Pope's London visit.

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The UK's Advertising Standards Authority (ASA) announced yesterday it had banned the ad for the Antonio Federici brand for "making a mockery" of the beliefs of Roman Catholics.

The advert, which appeared in 'The Lady' and 'Grazia' magazines earlier this year, showed the pregnant nun standing in a church holding a tub of ice cream and a spoon, with text stating "Immaculately conceived" and "Ice cream is our religion".

Ten readers complained that the advert was offensive to Christians, particularly those who practised Catholicism.

A spokeswoman for Antonio Federici said: "We intend to defy the ASA's ban and will publish another advert from the series before the Pope's visit."

An ASA spokesman said: "ASA rulings must be followed and we are taking steps to ensure Antonio Federici do so."

Irish Independent

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