Cameron backs child protection measures
A website to help parents complain about what campaigners have dubbed the "pornification" of children should be put in place within months, British Prime Minister David Cameron has said.
The measure is among the recommendations of a government-commissioned review of the sexualisation and commercialisation of young people by Mothers' Union chief Reg Bailey.
Mr Cameron also backed moves to make it easier to block adult content on mobile phones, ban raunchy billboard posters near schools and bar the use of youngsters to market products.
Under the changes proposed by Mr Bailey, steamy pop videos would be restricted to later television slots and magazines featuring sexualised images covered up on shelves. An option to request adult material be barred from any new home internet service, should also be introduced.
Mr Cameron told Mr Bailey in a letter that the report represented "a giant step forward for protecting childhood and making Britain more family-friendly".