Nick Clegg spent £8,000 on shot-for-shot remake of Carly Rae Jepsen music video in attempt to 'go viral'
Published 21/07/2016 | 12:16
Former Liberal Democrats leader Nick Clegg secretly filmed a shot-for-shot remake of a music video by the Canadian pop singer Carly Rae Jepsen, it has been revealed.
The video was designed to boost the former deputy prime minister’s popularity by “going viral” in the week’s leading up to last year’s general election, but it has never been shown publicly.
A spokesman for the party told the Press Association: “Yes, we made the video – and no, you can’t see it.”
In the clip, which reportedly cost £7,800 (€9,340) in party funding to produce, Mr Clegg assumed the role of Hollywood star Tom Hanks in the video for Jepsen’s single ‘I Really Like You’.
An unnamed source told The Times that the video was aimed at proving the party was “fun” and that Mr Clegg had insisted it would not be “too po-faced and serious”, but “it made no sense.”
The source noted there was nothing in the video to promote Lib Dem policies, and instead showed Mr Clegg impersonating Hanks on the streets of Gravesend, Kent.
It reportedly includes scenes of him hitting a ping-pong ball, posing for selfies and dancing with young people.
The Times adds that Mr Clegg left the House of Commons early on March 19 to attend filming, and reportedly told friends at the end of the day that he thought: “Why the f*** did I do that?”
A senior Lib Dem source told the paper: “On reflection it definitely would’ve gone viral, but probably not in the way we intended. Although I doubt it could’ve made the election result worse.”
In what Mr Clegg described as a “cruel and punishing night” for the party, the Lib Dems lost the majority of their seats in the general election, falling from 57 MPs to eight.
He was subsequently forced to resign as party leader, and has recently returned to frontline politics as EU spokesperson for the party.