Jamie Oliver and Lily Allen offer food and shelter to victims of London tower block
Celebrity chef Jamie Oliver has offered to help feed the families affected by the London tower block fire.
Hundreds of residents are thought to have been in Grenfell Tower block in West London when the fire began in the early hours of the morning.
Twelve people have been confirmed dead, but the death toll is expected to rise according to Met Police.
When the alarm was raised 200 fire officers and 20 ambulance crews rushed to the scene. As afternoon approaches on Wednesday crews are still fighting to bring the blaze under control.
To any of the 100's of FAMILIES effected by this terrible fire at Grenfell Tower Notting hill today, You are all welcome to come hang out in my restaurant and be fed and watered by my Jamies Italian team. We are in the Westfield just around the corner. Food and drink free of charge so just go and speak to my manager Juan and we will sort you out and give you some love .... this is for victims of the fire our thoughts, love and prayers are with you all big love jamie x x x x
Taking to Instagram Jamie Oliver invited anyone who was a victim of the blaze to get in touch.
"To any of the 100's of families affected by this terrible fire at Grenfell Tower Notting Hill today, You are all welcome to come hang out in my restaurant and be fed and watered by my Jamie's Italian team," he wrote online.
“We are in the Westfield just around the corner. Food and drink free of charge so just go and speak to my manager Juan and we will sort you out and give you some love”.
In the post, he states that “our thoughts, love and prayers are with you” and he concludes by sending out his love, “big love Jamie”.
Families caught up in the catastrophe have lost of their belongings, strangers from the community have pooled together to help by offering food, water and clothes.
Meanwhile, Lily Allen has also reached out to victims offering them food and a place to stay.
The singer responded after being woken by sirens in the early hours of Wednesday morning to discover the fire.
Lily kept vigil online and reached out to those who may have been affected, offering: “If anyone need a bed or a lift, or tea tweet me and I'll follow back. #NorthKensington.”
Jeremy Clarkson, the host of Amazon show The Grand Tour, encouraged locals in the affluent area of Kensington to make donations to those affected. “People of Kensington. Remember to give what you can spare - clothes etc - to those made homeless by that terrible fire," he wrote on Twitter.
And BBC Radio broadcaster Fearne Cotton tweeted her support for the residents posting: “Praying for all those involved in the west London fire today. A tower block that I used to live close to. Love and prayers for all involved.”