'I thought I was dead' - Richard Branson reveals how he cheated death in horror bike crash
Billionaire businessman Richard Branson has revealed how he thought he was dead after landing head-first in a high speed bike crash
The Virgin boss was with his two adult children in his Virgin Islands home when the incident occurred.
The entrepreneur was cycling in the dark on Virgin Gorda, one of the British Virgin Islands, with his children, Holly and Sam, when he hit a bump in the road, causing him to be flung over his handlebars.
Mr Branson said he thought he was finished and "how his life flashed before his eyes", which left him with torn ligaments and a cracked cheek.
Writing in a blog on the Virgin website, the tycoon, who is worth around €4bn said: "I was heading down a hill towards Leverick Bay when it suddenly got really dark and I managed to hit a ‘sleeping policeman’ hump in the road head on.
"The next thing I knew, I was being hurled over the handlebars and my life was literally flashing before my eyes. I really thought I was going to die."
“I really thought I was going to die. I went flying head-first towards the concrete road, but fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life ,” he said.
“My bike went flying off the cliff and disappeared. We’ve since recovered the crumpled bicycle, completely destroyed. My cheek has been badly damaged and my knee, chin, shoulder and body severely cut."
"As I landed, once I realised I was alive, I began testing my movement. I really couldn't believe I was alive, let alone not paralysed."
The tycoon, who is worth around €4bn, was taken to Miami, Florida for tests.
He added: "My attitude has always been, if you fall flat on your face, at least you’re moving forward. All you have to do is get back up and try again. At least I’m practicing what I preach – though a little too literally."