THE British Prime Minister has spoken of the sartorial diet prescribed by wife Samantha, describing how he is "put in a changing room and things are passed to me like you would pass food to a prisoner."
Speaking at a Downing Street reception for London Collections: Men yesterday evening, The Prime Minister attempted to lance the boil of his past sartorial disasters.
He started with a mea culpa, saying: "I know so little about fashion that the two things I have been on the fashion pages for are not wearing socks with black shoes whilst on holiday - sorry about that one - and attending a banquet at the Guildhall, where in full white tie inexplicably my shirt separated, and there was a rather embarrassing picture."
He added: "I am obviously not a great exemplar of fashion, but I have done my best tonight."
He then ran through his tie-free outfit - from Oliver Sweeney shoes to Richard James suit - before adding: "and my pants are by Marks and Spencer - which might be in the too much information bracket."
Then, rather shiftily, Cameron attempted to pass the buck. He said: "When I go shopping my wife doesn't allow me to look around the store at all. I am put in a changing room and things are passed to me like you would pass food to a prisoner."
Even after reminding the audience of Mrs Cameron's role as creative consultant for Smythson - "I go to bed with a designer every night and I wake up with a designer every morning" - the Prime Minister still felt his case was not entirely closed. For after the speech he told the Daily Telegraph: "the other thing they always write is that I wear the same blue shirt when I go on holiday. But it's not me, it's Samantha."
Perhaps unsurprisingly, Mrs Cameron was not amongst a 200 strong audience that included designers Tom Ford, Tommy Hilfiger and Jonathan Saunders, as well as Net-a-Porter.com founder Natalie Massenet, the new chair of the British Fashion Council.
Between Monday and Wednesday this week, around sixty mostly British companies will present their collections for next winter. Mr Cameron galvanised those present, reminding them that thousands of Britons are employed in the fashion industry, which generates £21 billion annually for the economy.
He said: "As far as I'm concerned fashion is not some add on, it is not some accessory to British economic policy: you are absolutely at the heart of the vision this government has."
The audience might not particularly adore his fashion sense, but they loved that.
By Luke Leitch Telegraph.co.uk