EU ups Google competition pressure
Published 15/01/2014 | 13:57
The European Union's competition watchdog is increasing pressure on Google to swiftly provide improved proposals to address allegations that the firm is abusing its dominant position in internet searches.
EU competition chief Joaquin Almunia said today that if the technology giant fails to present better proposals to achieve a settlement, the EU will start the traditional competition procedure - which can take years but could result in fines worth billions of dollars.
Mr Almunia said the feedback from competitors and other market players on the US firm's second set of proposed changes to its searches last year was negative, "so let's see if Google can improve their proposal or we go to the traditional route toward a statement of objection".
He insisted: "We need more, not during the next year but during the next weeks."