Sunday 21 December 2014

China uses online games in battle to win teens over

Malcolm Moore Beijing

Published 21/01/2013 | 05:00

CHINA'S Communist Party has a new weapon in its battle to win the hearts and minds of teenagers: online games.

For years the government attacked internet gaming as "electronic heroin" that would enslave its youth. PlayStation and the Xbox are banned from sale. But the 120 million Chinese online gamers can't be ignored.

The latest in a series of ideologically correct games will hit the market later this year. 'Glorious Mission' aims to instill "the core values" of the army in players during combat missions.

Over the past few years, the Communist Party has funnelled millions of pounds into gaming companies to create games embedded with propaganda. (© Daily Telegraph, London)

Irish Independent

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