The US fast-food chain Subway has been caught up in an online furore after an Australian teenager measured his "foot-long" Subway sandwich and found that it was an inch (2.54 cm) short.
In response, Subway Australia said the "Subway Foot-long" was a registered trademark "as a descriptive name for the sub sold in Subway restaurants and not intended to be a measurement of length."
"Looking at the photo doing the rounds, showing a slightly undersized sub, this bread clearly is not baked to our standards," the company said in a statement posted on the Facebook fanpage.
Angry sandwich fans quickly took to the internet to knock the company's response.
"I refuse to eat at restaurants where I need to bring a measuring tape to choose my bread," said Phil Tripp.
And John Ralph made the case for the necessity of that extra inch: "An inch or two can mean a big difference ... if the Titanic had missed the iceberg by an inch or two it wouldn't have sunk."