Australian brewer offers nation free beer if Aussies win the Ashes
Published 17/11/2010 | 11:51
An Australian brewer has offered every one of the country's 13 million adults a free can or bottle of beer if the Australian team reclaim the Ashes.
Victoria Bitter, which is owned by Fosters Group, has pledged to "shout the nation" if Australia win back the coveted trophy in the five-Test series, which starts on Nov 25.
"This summer, when the final wicket falls and the Aussies lift the urn triumphantly, Australia's best cold beer pledges to 'shout the nation'," the company said.
"That's one ice-cold VB for every eligible person of drinking age, and one huge celebration of the rightful return of the Ashes."
Anyone over 18 can use a coupon printed in Sydney, Melbourne, Brisbane, Perth and Adelaide newspapers on December 8 and 9 to claim their free 375 millilitre can or bottle of beer, but they will be restricted to one per person.
The promotion could cost the company up to €14m if every Australian adult redeems their drink.
However, the company might have timed the promotion perfectly, Australia have slipped below England in the Test rankings and are battling a raft of injuries and poor form ahead of the series.
The stunt comes after the Australian team beamed a picture of captain Ricky Ponting and Michael Clarke onto Big Ben with the message, "Don't forget to pack the urn".