Apple boss apologises over maps, plugs rivals
Apple has issued a humiliating and humbling apology to customers after being widely derided for the accuracy of its new maps service.
Among the mistakes was the inclusion of a closed London Tube station, listing defunct businesses, and identifying a farm in Dublin as an airfield.
In his apology, Mr Cook said: "We are extremely sorry for the frustration this has caused our customers.
"While we're improving maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps."