Friday 2 December 2016

Women suffering changing room rage

Published 17/04/2011 | 12:12

Three-quarters of women have admitted to suffering from 'changing room rage'
Three-quarters of women have admitted to suffering from 'changing room rage'

There has been road rage, trolley rage and even funeral rage.

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Now there is a new type of fury apparently sweeping the country - changing room rage.

According to a new study, nearly three quarters of women are afflicted by the condition - dubbed CRR - which is said to manifest itself in feelings of anger, disappointment and bouts of bad temper.

In the short term, shoppers snap at retail assistants or storm out of stores, abandoning clothes they have yet to try on.

Long term effects include reacting angrily to family and friends once home; feeling low for a considerable amount of time afterwards and suffering a dip in self-confidence, adult behaviour psychologist, Susan Quilliam observed.

"Beautiful clothes will always make a woman feel more beautiful and therefore more positive about her appearance, more confident in herself and more optimistic in general," she added. "But if the shopping experience itself is negative, the whole event can be utterly destructive. Instead of boosting our self-esteem, it saps it; instead of making us feel good about ourselves and our lives, it brings up frustration, irritation and anger."

A study of more than 1,200 women in the UK found 75% of them have stopped trying on clothes in stores because they are unhappy with cramped, cluttered or exposed fitting rooms. Some 60% of women admitted leaving garments on the nearest rail and more than half of them said they now try on items at home.

When asked about their emotional state after visiting a high street changing room, 58% of women claimed they felt disappointed and 48% said they were left feeling frustrated. Major gripes include curtains which do not shut properly, long queues and a lack of space.

According to the study, women aged between 30 and 39 are most likely to experience changing room rage while women in their 50s were least likely to display anger in shops.

The research was carried out by marketing researchers Opinion Matters in February for home shopping brand isme.com.

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