Wine packaged in paper bottles
Published 14/11/2011 | 07:01
Swigging plonk out of a paper bag is a habit usually confined to tramps, but a British company hopes to buck that trend - by selling the world's first paper bottle of wine.
GreenBottle developed the environmentally-friendly packaging to save conscientious customers a trip to the bottle bank.
The bottle works by combining a paper outer with a thin plastic lining to keep the wine fresh, and was the brainchild of Suffolk inventor Martin Myerscough following a chance conversation with a waste tip supervisor about the growing problem of plastic bottle waste.
The Woodbridge company is in talks with supermarkets and wine producers to make it available to the British public as early as next year.
The unusual packaging is based on GreenBottle's successful paper milk bottle, which is currently celebrating its 100,000th sale since launching earlier this year.
Each day, about 15 million plastic bottles are used in the UK. Most of these are ultimately destined for landfill, where, because they do not decompose, they will remain for up to 500 years.
Martin Myerscough said: "The best thing about GreenBottle is that consumers just 'get it'.
"We've found that if you offer them the choice of a paper bottle or a plastic one they'll choose paper every time.
"We're hopeful that the success we've had with GreenBottle in milk can be repeated with wine. It would mean an end to those morning-after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap."