Monday 5 December 2016

Want a trendy job? Then getting a tattoo may help, says researcher

Published 07/09/2016 | 00:11

Tattoos, especially in pop culture industries such as fashion retail, could be an effective marketing and branding tool
Tattoos, especially in pop culture industries such as fashion retail, could be an effective marketing and branding tool

Jobseekers can make a mark at interviews if they have a visible tattoo, which can increase their chances of being hired for jobs such as a bartender, new research finds.

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Some managers believe a tattoo can have a positive impact on their organisation, according to a study.

Dr Andrew Timming, of the University of St Andrews, said his research showed managers believed having workers such as bartenders with tattoos would attract younger customers

He will tell a British Sociological Association conference in Leeds: "Visibly tattooed job applicants can present as attractive candidates in the labour market because they can help to positively convey an organisation's image or brand, particularly in firms that seek to target a younger, edgier demographic of customer.

"Tattoos, especially in pop culture industries such as fashion retail, are an effective marketing and branding tool.

"Body art can be seen as an asset in the labour market, as long as an applicant's tattoos are compatible with the organisation's wider brand personality. This argument is compatible with anecdotal evidence that there has been, in recent decades, what might be called a 'tattoo renaissance' in which body art has figured more positively in mainstream society and popular culture.

"Previous research has focused on the negative effects of tattoos on one's employment chances, but the idea that body art can improve job prospects has, until now, been largely neglected."

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