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Saturday 20 September 2014

Virgin offers art gallery on planes

Published 21/01/2013 | 00:20

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Virgin Atlantic is one of seven airlines and operators reducing their combined 21pc stake in NATS

Virgin Atlantic is to launch a commercial art gallery for its Upper Class passengers while they fly to their destination.

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The airline said its partnership with British artist Ben Eine was a world first, offering travellers flying between London and New York the chance to buy a series of his paintings.

The so-called Gallery in the Air takes place during February and will be the first in a series of on-board collaborations with artists.

Virgin boss Sir Richard Branson said: "I am a huge fan of Ben's work and, like us, he does things differently and doesn't follow the crowd."

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