independent

Sunday 20 April 2014

Virgin offers art gallery on planes

Virgin Atlantic is one of seven airlines and operators reducing their combined 21pc stake in NATS

Virgin Atlantic is to launch a commercial art gallery for its Upper Class passengers while they fly to their destination.

The airline said its partnership with British artist Ben Eine was a world first, offering travellers flying between London and New York the chance to buy a series of his paintings.

The so-called Gallery in the Air takes place during February and will be the first in a series of on-board collaborations with artists.

Virgin boss Sir Richard Branson said: "I am a huge fan of Ben's work and, like us, he does things differently and doesn't follow the crowd."

Press Association

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