US HiddenCash hunt heads to London
Published 18/06/2014 | 13:07
An American millionaire who found fame by leaving a trail of cash envelopes on the streets of San Francisco is bringing his treasure hunt to Britain.
Real estate investor Jason Buzi, 43, hit the headlines after hiding tens of thousands of dollars for people to find in the US and tweeting cryptic clues to the envelopes.
This Saturday he is planning to hide 20 envelopes each containing around £100 in a yet to be disclosed central London park.
Mr Buzi, who made his fortune buying and reselling homes, said he was also considering whether to expand the game to the rest of the UK.
"Londoners are big Twitter users so I'm sure there will be quite a crowd," he told the Daily Telegraph.
"You guys seem to love a treasure hunt so it could become a scramble for the money."
The money "drop" in London will be made by a British member of the HiddenCash team based near Birmingham, which is also being considered as a location.
So far there have been hunts in Los Angeles, New York, Chicago and Houston, making London the first hunt outside America.
There are also plans to take the treasure hunt to Madrid and Paris in the coming weeks.
The @HiddenCash Twitter account Mr Buzi has used to promote the game has attracted more than 600,000 followers.
He was outed as the brains behind it after an American television news show used a voice recognition expert to identify him.
The Palo Alto-born property magnate, who claims to be among America's richest 1%, has been accused of turning charity into a social media competition.
Responding to the criticisms, he has claimed that he was not born wealthy and is just trying to give back.
He also says that HiddenCash is a way of bringing people together to have fun which just happens to feature money.
Mr Buzi previously tried a different method of giving money to the needy called Cash Tomato, with 100 US Dollar bills hidden in boxes around San Francisco.
He found that scuffles broke out among homeless people and a fter experimenting with several formats came up with HiddenCash.