Thursday 23 March 2017

UK 'is fourth most admired country'

The UK has retained fourth place in the latest annual league table of the world's most admired countries
The UK has retained fourth place in the latest annual league table of the world's most admired countries

The UK has retained fourth place in the latest annual league table of the world's most admired countries, it has been revealed.

The US stayed top, with Germany second, France third, the UK fourth and Japan fifth in the 50-nation list.

The 2010 Anholt-GfK Roper Nation Brands Index was compiled from the views of around 20,000 adults from around 20 countries.

In the tourism destination category, the UK retained fifth place and was ranked fourth in the category "rich in historic building and monuments".

The UK stayed in eighth position in the section in which those surveyed were asked where they would like to visit "if money were no object".

On being "rich in natural beauty", the UK climbed one place to 23rd and was 13th equal as a country that offered visitors a warm welcome.

The UK retained seventh place for having a "rich cultural heritage", fourth for being an "interesting and exciting place for contemporary culture such as music, films, art and literature" and eighth for "excelling at sports".

VisitBritain chief executive Sandie Dawe said: "This result is a testament to the enduring appeal of Britain. It is clear that we are retaining our appeal in an increasingly competitive world market.

"With more governments recognising tourism as a driver of growth and ramping up their international marketing, it is striking that our ratings are remaining steady."

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