Third of smokers are 'saboteurs'
A third of smokers have admitted to sabotaging another person's attempt to quit, according to research.
Jealousy, guilt about their own habit and wanting a smoking "buddy" were among the reasons to wreck other people's quitting attempts.
The data, collated from 6,300 current and former smokers by Pfizer as part of its Don't Go Cold Turkey campaign, shows that 31% of smokers admitted being saboteurs. The study also found that 72% of smokers who have tried to quit think that someone has tried to overthrow their attempts.
On average, smokers said they tried to kick the habit at least three times. One in five said they had tried five times or more.
London-based GP Sarah Jarvis said: "Beating a smoking addiction is hard enough without the negative influence of others around you casting doubt on your quit attempt.
"I want those who are motivated to give up smoking to be aware that they don't have to go it alone and that there is support available.
"Even a brief conversation with their healthcare professional or local stop smoking service can increase their chances of success by up to four times, compared to going cold turkey. People should consider how they can positively influence their chances of quitting."