Tesco launches 'Wimbledon' sandwich
Published 20/06/2011 | 12:29
A strawberries and cream sandwich, said to be a world-first, is to go on sale at supermarkets across the UK as Wimbledon gets under way.
The snack was created by Tesco to mark the start of summer, Wimbledon fortnight and the quintessential British treat
The company said it was celebrating the biggest crop of home-grown strawberries for at least 20 years by launching the product, which will be sold in distinctive Union flag packaging.
Tesco sandwich developer Kathryn Bettles said: "We wanted to create an iconic feel-good sandwich treat that evoked a classic feeling of summertime.
"And no food is as evocative of British summer or puts a smile on people's faces more than strawberries and cream.
"Our challenge was to make the whole sandwich hold together but, by using clotted cream together with a small dollop of strawberry jam, it works very well."
Made with sliced British strawberries, Cornish clotted cream and strawberry jam, served on two pieces of white poppy seed bread, the sandwich will go on sale at 750 Tesco stores.
It contains 435 calories - nearly a quarter of a woman's recommended daily intake - 11.4 grams of saturated fat, 18.9 grams of fat, and 0.8 grams of salt.
Strawberries used in the sandwich were grown in Staffordshire while the clotted cream used was made by Rodda's Clotted Cream of Cornwall.
Tesco has previously launched other quirky sandwiches including a banana and chocolate creation on flavoured bread, a lasagne sandwich, and a paella variation.