'Stiffy' drink banned at the bar
Published 08/11/2011 | 14:41
A drink called Stiffy's will be taken off the shelves after a complaint was upheld that it linked alcohol with sexual success.
The Independent Complaints Panel, which enforces the Portman Group's code of practice on the promotion of alcohol, said the name alluded to sexual success.
The 20% proof Stiffy's Jaffa Cake and Kola Kubez vodka drinks will be removed from shelves after the decision.
The panel found "that while the company may not have deliberately set out to link the product with sexuality, the brand name alluded to sexual success and accordingly found the product in breach of the responsibility code".
Henry Ashworth, chief executive of the Portman Group, which is supported by UK drinks producers and encourages industry responsibility, said: "It is totally inappropriate for alcohol marketing to allude to sexual success and following this ruling and our enforcement action, Stiffy's products will be removed from sale in their current form.
"We would urge anyone who comes across examples of irresponsible alcohol marketing to complain immediately to the Portman Group."
The company, Stiffy's Shots Ltd - trading as VC2, maintained that the name had been chosen because Stiffy was the nickname of a person involved in the development of the drink.
The company has now changed the brand name to Stivy's.