Stay at home gamers won't travel
Published 15/04/2010 | 07:57
A report looking into the travel industry of the future reveals video game addicts could reject foreign holidays in favour of a week in front of their consoles.
The Future of Free Time report, commissioned by lastminute.com, said the travel industry needs to respond to a new generation of consumers who are never unplugged from their social networks.
Think tank the Future Foundation helped compile the report and reckons what the UK could see happen over the next two decades is already happening in Japan.
Consultant Ian Yeoman, author of Tomorrow's Tourist, explained: "What they've seen in the last ten years - because they've had deflation and also the Japanese consumer has gone inward - is that they're spending more now on in-home entertainment and technology rather than travelling the world. That's an indicator of what could happen."
In Britain, out-of-home leisure contracted during the recession, but sales of in-home electronics has grown and since 2000, in-home leisure expenditure has increased by 250 per cent.
Looking ahead to 2015, the report predicts in-home leisure will recover at a faster rate than out-of-home leisure. Research for the report also reveals that since 2007 it is in-home activities such as playing video games and surfing the internet which have seen the biggest increase in consumer value perceptions.
The report suggests the travel industry needs to make experiences more interactive and engaging. For example, it recommends mobile video devices replacing museum in-ear audio tours and real-time video hotel tours at the point of booking.
Patrick Hoffstetter, vice president at lastminute.com, said: "Since launching in 1998 lastminute.com has been at the forefront of travel innovation.
"We all have a natural inclination to travel and explore, but the industry must remain innovative and embrace technology to remain exciting for a younger generation."