SNP reveals 'election campaign app'
Published 16/10/2010 | 13:54
The SNP has unveiled mobile phone technology aimed at taking campaigning to a "new level" in next year's Holyrood election trail.
The smart phone app will provide volunteers and candidates with access to party data about key voters to target in particular areas during the campaign.
The bepartofbetter.mobi app will connect the SNP's online canvassing technology with social media, news feeds, maps and events.
It was initially trialled at this year's Westminster election, but has now been updated.
SNP campaign director Angus Robertson said: "This groundbreaking technology will give our candidates the edge as they work to make Scotland better.
"With the SNP app, candidates can keep up to date with SNP news, access important policy information, stay on top of the day's campaign developments and put the views and ideas they get from voters on the doorstep straight into Activate, the SNP's revolutionary contact system.
"In the Westminster election we trialled this technology for our door-to-door canvassing system. Now updated for the Holyrood campaign, we are taking campaigning in Scotland to a new level as we invite people to be part of better."
The application can be accessed through any smart phone and will contain access to the SNP's online contact system, Activate, allowing members to contact voters near their location or in a target seat of their choice.
It will also allow members to access SNP policy updates, daily campaign updates, as well as breaking news and events.