Shop dazzles onlookers with display
Crowds watched in amazement as a store-front appeared to vanish and then explode into a giant fashion show.
The road was closed to traffic as more than 100 people gathered to watch the striking visual display by Ralph Lauren.
A massive polo pony - a nod to the label's polo player logo - was also seen springing from the flagship store in Bond Street, central London.
The spectacle, which ran for about a minute, was met with a round of applause by stunned onlookers, many of whom had arrived well in advance for the show.