independent

Friday 25 April 2014

Shop cheese 'ahead of luxury brand'

A supermarket stilton has been ranked ahead of luxury brands by expert taste testers

Expert taste testers have ranked a supermarket Stilton ahead of its luxury brand competitors when it comes to the fight for a space on the Christmas dinner table.

Consumer magazine Good Housekeeping sampled 165 festive foods in an effort to draw up a league table of Christmas components, from rival supermarkets and up-market retailers across the country.

In the battle of the savoury brands, Good Housekeeping's tests showed consumers should head to the supermarkets for the best after-Christmas dinner cheese - four of the five shortlisted were supermarket own brands. They found the creamy strong-flavoured Morrisons Signature Stilton was the real bargain and overall winner in the cheese test, scoring well ahead of offerings from Harrods and Fortnum and Mason.

But for Christmas puddings, Aldi is the king - managing to achieve winner and runner up by beating everyone from Heston's Hidden Chocolate pudding to Harrods and Fortnums again*.

It was Marks & Spencer festive food which swept the board, scoring eight top fives across the 13 categories.

Good Housekeeping consumer director Caroline Bloor said: "Shopping for Christmas dinner - one of the most eagerly anticipated meals of the year - can be very stressful.

"Deciding what to choose when faced with products you may only buy once a year can be hit and miss. That's why we've done all the hard work for you - and tracked down the best options across 13 categories.

"In most categories, the overall winner is from a high street supermarket. If you're going to splash out, save your money for the champagne and smoked salmon."

Winners were:

Champagne: Louis Roederer Brut Premier NV

Smoked salmon: Loch Fyne Bradan Orach Traditional Smoked Salmon

Turkey: Morrisons Free-range Frozen Turkey

Stuffing: Morrisons Fruit and Cognac Stuffing Balls

Cranberry sauce: The Co-operative Truly Irresistible Cranberry Sauce

Ham: Harrods Orange and Cranberry Ham

Christmas pudding: Aldi Connoisseur Christmas Pudding

Brandy butter: Marks & Spencer Brandy Butter with Remy Martin

Mulled wine: Tesco Premium Mulled Wine

Mince pies : Heston from Waitrose Spiced Shortcrust Mince Pies

Christmas cake: Sainsbury's Taste the Difference Stag Iced Rich Fruit Cake

Alternative Christmas cake: Winner: Marks & Spencer Salted Caramel Chocolate Forest Cake

Stilton: Morrisons Signature Stilton

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