Tuesday 25 October 2016

Selfridges teams up with car-maker Morgan for zero-emissions three-wheeler

Published 06/09/2016 | 13:01

The limited ediition of the Morgan Cars EV3 (Selfridges/PA)
The limited ediition of the Morgan Cars EV3 (Selfridges/PA)

Department store Selfridges is collaborating with the British family-run motor company Morgan to launch a zero-emissions electric car with a complete "concept to retail" sustainability trail.

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Just 19 of the UK 1909 Edition cars - named after the year both companies were founded - will be built to be sold in Selfridges' flagship Oxford Street store from the end of November.

The £52,500 three-wheeler is the first zero-emissions 100% electric car for Morgan, the family-owned Malvern-based company which employs 180 people.

It will have an expected range of between 120 to 150 miles and a top speed of about 90mph, and comes in a "luxurious yet understated black" with Selfridges bronze detailing - reminiscent of the Oxford Street store's bronze name plaque.

A bespoke driving kit of sustainable accessories made by nine other British brands can also be ordered separately, including an exclusive £2,995 Globe-Trotter case made to exactly fit the car's luggage rack, £1,095 Christopher Raeburn driving overalls and George Cleverley leather driving shoes for £1,200.

All brands involved in the project, including Belstaff and Alexander McQueen, have found British-based artisans to manufacture their contributions to ensure every component is exclusively handmade in the UK, Selfridges said.

The car and any accessories will be manufactured to order at the beginning of next year and delivered to each customer in the second half of 2017.

Sebastian Manes, Selfridges' buying and merchandising director, said: "We are thrilled to be able to launch such an extraordinary product, which not only looks amazing but also responds to every criteria of sustainable, responsible manufacturing we adhere to.

"The development of this limited edition of Morgan's forthcoming all-electric car has been a wonderful experience from start to finish, and we can't wait to see what response the car aficionados among our customers will give this unique and exciting collaboration."

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