Thursday 8 December 2016

Saucy postcards reinvented for home

Published 05/02/2012 | 13:13

Undated handout picture of one of a series of world-famous saucy seaside postcards images, by the firm Bamforth & Co, which are being relaunched today to mark their 100th anniversary. PRESS ASSOCIATION Photo. Issue date: Tuesday September 28, 2010. Businessman Ian Wallace, who bought the firm, said he is hoping the classic cheeky cartoons, which could soon be appearing on everything from mouse mats to boxer shorts, will give everyone a light-hearted boost in times of economic gloom. See PA story SOCIAL Postcards. Photo credit should read: PA Wire
Undated handout picture of one of a series of world-famous saucy seaside postcards images, by the firm Bamforth & Co, which are being relaunched today to mark their 100th anniversary. PRESS ASSOCIATION Photo. Issue date: Tuesday September 28, 2010. Businessman Ian Wallace, who bought the firm, said he is hoping the classic cheeky cartoons, which could soon be appearing on everything from mouse mats to boxer shorts, will give everyone a light-hearted boost in times of economic gloom. See PA story SOCIAL Postcards. Photo credit should read: PA Wire

The British saucy seaside postcard is being reinvented in a range of household items designed to raise a titter at home and abroad.

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Postcard-maker Bamforth, which was founded in Holmfirth, West Yorkshire, in 1870, is relaunching its range of 40,000 cheeky images on jigsaws, mugs, T-shirts, beer glasses, placemats, bookmarks, coasters, playing cards and kitchen wear.

The Leeds-based firm revealed its plans at a trade fair at Birmingham's National Exhibition Centre with the unveiling of a 12ft model of Beryl, the buxom star of some of its products.

Ian Wallace, who owns the company, said he hoped to capitalise on the global regard for the British sense of humour.

"In these difficult times it does everyone good to have a laugh and we can inspire them to do so," he predicted.

"We are making sure that the British sense of humour is alive and well and reaching new audiences."

Press Association

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