Saucy postcards reinvented for home
Published 05/02/2012 | 13:13
The British saucy seaside postcard is being reinvented in a range of household items designed to raise a titter at home and abroad.
Postcard-maker Bamforth, which was founded in Holmfirth, West Yorkshire, in 1870, is relaunching its range of 40,000 cheeky images on jigsaws, mugs, T-shirts, beer glasses, placemats, bookmarks, coasters, playing cards and kitchen wear.
The Leeds-based firm revealed its plans at a trade fair at Birmingham's National Exhibition Centre with the unveiling of a 12ft model of Beryl, the buxom star of some of its products.
Ian Wallace, who owns the company, said he hoped to capitalise on the global regard for the British sense of humour.
"In these difficult times it does everyone good to have a laugh and we can inspire them to do so," he predicted.
"We are making sure that the British sense of humour is alive and well and reaching new audiences."