Sales girls pose as mannequins
Published 15/02/2010 | 08:59
Four sales assistants swapped the shop floor for the shop window when they became real-life mannequins to give shoppers inspiration for Valentine's Day gifts.
The girls - Lesley-Anne Walker and Cheryl King, both 19, along with 18-year-olds Emma Ramshaw and Amy Berry - from Debenhams in Sunderland, donned luxurious underwear to model for passers-by.
Lesley-Anne said: "The manager asked whether we'd model in the front window to give the fellas a little inspiration for their last minute gifts."
She continued: "It was a little embarrassing at first but then it was fun. We each picked our favourite outfits and got up there and gave it some.
"I think as a sales tactic it has worked quite well, though I'm not doing this every day."
Sara Jackson, lingerie manager at Debenhams, said: "I went around the shop and asked staff - they just volunteered. I wanted a bit of promotion for Valentine's Day."
Store manager Graham Hollingworth said: "It's no mean feat to stand in the window in nothing but your underwear and I really do applaud the girls' bravery."