Police officers have enlisted the aid of the world's most famous designated driver to help campaign about the dangers of getting behind the wheel after too many Christmas drinks.
Northamptonshire Police officers stumbled upon sober recruit Rudolph the reindeer while carrying out drink-drive operations in Holcot.
He bumped antlers with officers when they pulled over a motorist transporting a trailer full of the festive animals.
Needless to say, Rudolph would never dream of indulging in too much Christmas cheer and leave himself unable to carry out his all-important duties pulling Santa's sleigh on Christmas Eve.
Chief Inspector Dave Lawson, from Specialist Operations at Northamptonshire Police, said: "We want everyone who uses our roads to be safe and that includes reindeer!
"Since the beginning of December, 63 people have been arrested as part of this year's drink-drive campaign and officers will be out throughout the Christmas period to continue the operation."
"We don't want to ruin anyone's Christmas but I have to emphasise that it is the motorists' responsibility to make sure they are not over the limit when they get behind the wheel. Our message is clear - if you are driving, don't drink alcohol.
"Now is the time to get organised and decide who is going to be your nominated driver or who is going to pick you up if you are planning to have a drink."
High-profile operations to tackle drink-drivers will be taking place until the end of December, both in the evenings and in the early mornings.