Resort's winning formula hailed
Academics have claimed new Premiership heroes Blackpool as living proof of a formula predicting the resurgence of the fading Lancashire resort.
The equation is based on how different social classes interact to make or break a holiday resort.
Nottingham University Business School used the rise, fall and renaissance of Bath since its 18th-century heyday as the original basis for the theory. But now they claim Blackpool's return to top-flight football shows the formula applies.
Professor Peter Swann, from the business school, said: "Our theory is all about waves of consumption and the socio-economic mix. It wasn't easy for us to think of a present-day equivalent to Bath's experience, but promotion to the Premiership seems to fit the bill."
The formula, in full is p(h,r)=u(h,r)-pr=g(h, Zr)+f1[h, m(o,r)]+f2[h, m(o,r)]+E-pr, and is based on how Bath was dramatically transformed into a fashionable and elegant haven for polite society after Queen Anne visited in 1702 and 1703.
The city's popularity proved its downfall when, as one local historian wrote, it was duly "invaded by the mob" and developed "a tone of mediocrity".
Similarly, the researchers claim Blackpool is now set to experience a major rebirth by attracting hundreds of thousands of visitors on the back of the Seasiders' football success.
Prof Swann added: "The exact timing of Bath's cycle might not exactly fit our predictions, but the fundamental features of the history fit quite well.
"Basically, some holidaymakers seek resorts where they can be with chosen friends or peer groups, while others seek to avoid the masses."