Police force slogan 'wastes money'
A police force's decision to spend nearly £11,000 of public money creating a three-word "brand" slogan has been labelled "absurd" by a taxpayers' campaign group.
The TaxPayers' Alliance said Cumbria Police had "wasted money" by paying a marketing firm £10,880 to create the "Safer Stronger Cumbria" logo.
A force spokeswoman defended the spending, saying the "brand and logo" had helped police "leave a footprint that people can easily recognise".
Earlier this year, the Plain English Campaign (PEC) - which campaigns for better use of English by public bodies - said such police branding slogans served no purpose and should be scrapped.
PEC officials said the police service had nothing to sell and the word "police" told people all they needed to know.
The amount spent on the slogan was revealed after a local newspaper - the North West Evening Mail, which is based in Barrow - asked police questions under freedom of information legislation.
"Taxpayers want their money focused on fighting crime," said Matthew Sinclair, director of the TaxPayers' Alliance.
"It is absurd that Cumbria Police have spent thousands on rebranding, a waste of money that will do nothing to make Cumbria safer or stronger."
Gill Shearer, Cumbria Police's head of marketing and communications, said the slogan was created after the force looked to update its image in 2007.
"Creating a 'Safer Stronger Cumbria' is not only a strapline but the overriding goal which our officers and staff strive towards alongside our communities, every single day," she said.