Owners of 'Barry Eye' ferris wheel warned against name over London Eye clash
Published 27/10/2016 | 17:11
London Eye bosses have warned the owners of a ferris wheel dubbed the "Barry Eye" that they must not use the name over fears the two attractions could be confused.
Barry Island Pleasure Park was recently contacted by the legal representatives of Merlin Entertainments over concerns about the use of its "valuable trademark".
Kimberley Danter, a director of the family-run business, said they have not officially named the newly installed Welsh attraction, nicknamed the "Barry Eye" by the island's residents on social media.
"They sent us this letter, this email, saying it is a trademark name and we can't use The Eye because people are going to relate our ferris wheel to their London Eye," the 28-year-old said.
"We are just a little amusement park, we are not messing with the London Eye," she added: "We are no competition to them - why they would feel threatened by us I don't know."
Ms Danter said her family took over the park two years ago, and brought the giant wheel to the site in June - with it officially opened last Saturday after a number of stringent safety checks.
The letter sent to the Danters from Lane IP Limited, Merlin's legal team, states their clients concern centres around the use of "Barry Eye" and the confusion it may cause.
"There is bound to be an assumption by the the public that your wheel is in some way connected with our client and its London Eye attraction," the letter seen by the Press Association adds.
"Use of Barry Eye for your attraction would amount to a breach of our client's trademarks and, if necessary, our client will take appropriate steps to protect its interests."
Ms Danter said Barry Island residents are aware of what's occurring and "think it is ridiculous that Merlin Enterprises has had such a big problem".
"Merlin Enterprises said today they are standing by and they will not allow us to use The Eye, we are thinking about other names and we are putting it into the hands of the locals as well," she added.
"We are just a little park, a little family trying to do our best for our community."
A Merlin Entertainments spokeswoman said: "While it's pleasing The Eye trademark has such broad appeal, we wouldn't want to confuse people and therefore came to an amicable agreement with Mr Danter not to promote it as such.
"We wish him and his venture every success."