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Thursday 28 August 2014

Novelty nag gag removed from shops

Published 06/05/2014 | 16:32

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The item was on sale at River Island

A novelty item to "gag" nagging women has been removed from sale by clothing chain River Island after Twitter users threatened to boycott the store.

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The "Domestic Anti Nag Gag", a miniature football on a string, was packaged with a picture of it gagging a woman's open mouth.

A male figure with his fingers in his ears was pictured with the caption: "Will you put a sock in it!!!"

River Island said it had been removed from sale.

Twitter users labelled the product sexist and offensive after actor and comic Jenny Bede shared a photo of the item after spotting it at the weekend.

She tweeted: "Found this in River Island today. Stunned."

She tweeted it to the Everyday Sexism project, which has some 142,000 followers, where it was retweeted more than 200 times.

Bede later tweeted: "Please keep tweeting River Island about this absolute atrocity they're selling."

The joke gag was on sale for £4 and had been shown surrounded by speech bubbles of phrases including "Have you put the bins out?", "Get your clothes off the floor" and "Turn the footy off!".

A number of Twitter users described the product as sexist towards men and women, while others called it insulting.

Tweeter rachreduk said "River Island hi, your anti-nag gag is highly offensive, would you please consider removing them from your stores?"

But other Twitter users called on Bede to "learn how to take a joke" and labelled her one of the "the kind of people that kill free expression in the UK".

River Island said in a statement: "As soon as this product was brought to our attention, we withdrew it from sale and removed it from our website."

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