Sunday 24 September 2017

McDonald's unveils new, modern uniforms and gets trolled on the internet

By Georgia Humphreys

Burger giant’s monochrome outfits are being hilariously compared with dystopian sci-fi worlds.

McDonald’s has launched new uniforms for its restaurants in the US.

The collections, which are in collaboration with top designers, will be available to all 14,000 restaurants from April onwards.

But some people on Twitter don’t seem entirely convinced by the new look.

Yep, many are getting a bit of a sci-fi vibe from the new uniforms which has, of course, inspired memes.

Jez Langhorn, McDonalds’s senior director of HR, said: “Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear.

“Beyond that, it’s another step in the company’s continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality.”

The new uniform collections feature a new signature piece for the brand – a convertible denim apron. This snazzy addition can be worn full or as a half apron to fit restaurant employees’ personal style.

This is the first time McDonald’s USA has tapped influential designers to design crew and manager uniforms.

Waraire Boswell, a celebrity designer known for dressing established talk show hosts and professional athletes, helped style the WARAIRE for McDonald’s collection, and said he wanted to give employees more confidence.

“As a former McDonald’s crew member myself, I understand the design and functionality needs of the next generation of McDonald’s uniforms, and I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence,” said Boswell.

Meanwhile, the Timeless Elements collection, for crew members and managers, was styled by UK designer Bindu Rivas, who has created uniform collections for several major brands – including the hugely successful McDonald’s UK uniform line.

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