Magic Mirror for clothes shoppers
Published 13/03/2012 | 15:09
The way people shop for clothes is being transformed with a Magic Mirror.
The mirror is a TV screen that lets customers view a real-time image of themselves with digital outfits superimposed on their bodies.
Shoppers can switch their outfits at a wave of their hand and save time popping in and out of changing rooms.
Users will also be able to post the images instantly to Facebook for feedback from friends before they purchase.
The new technology is being used at the Trafford Centre in Greater Manchester, with plans for it to be installed in other shopping centres across the UK.
Trafford Centre spokeswoman Caroline Aikman said: "With such a huge range of fashion at the Trafford Centre, with clothes of every colour, size and style, it makes sense to look at technologies that allow the shopper to quickly and easily get a handle on what's out there, what suits them and what doesn't.
"We want to add some fun to the process of trying on clothes and add the social aspect of sharing your choices with your friends in an instant on Facebook.
"Of course, we could never replace the experience of picking clothes up and feeling the material, seeing how the piece flows on the body. But as a fashion snapshot we think the Magic Mirror could work wonders for people who want the choice, but don't have the time to see it all."