Monday 1 May 2017

Luxury Muslim prayer clock launched

Smith of Derby has designed the world's first luxury Muslim prayer clock
Smith of Derby has designed the world's first luxury Muslim prayer clock

The company behind the world's most expensive clock to celebrate the royal wedding has unveiled its latest creation - the world's first luxury Muslim prayer clock.

Smith of Derby launched the prayer clock, designed to be the most exclusive of its type in the world, at the UAE Interiors show in Abu Dhabi on May 9.

The timepiece, which comes with a gold-leaf finish, sells for £20,000 and is aimed at bringing a focal point to prestigious interiors such as mosques and hotel receptions, as well as some homes.

The clock integrates city and daily specific prayer times with classic design, according to the company.

Managing director Bob Betts said: "Prayer clocks are vital in every Muslim's life, yet the design and quality available is poor and cheap.

"Luxury developments and prestigious existing sites have no opportunity to celebrate their faith through exploring prayer time in a luxury manner.

"We have designed and created what is believed to be the world's highest design and quality grand prayer clock that says 'Do you dare to be different?', that inspires and touches your senses."

The family-owned company, which has been making and servicing clocks for 154 years, has been involved in the Middle East for 40 years and worked with Muslim advisers throughout research, development and production of the clock.

Smith of Derby also designed the world's most expensive clock to celebrate the royal wedding, in collaboration with porcelain company Royal Crown Derby.

The Royal Wedding Celebration Clock, which retails at £9,950 plus VAT, is brass with 24-carat gold plate and has a bone china dial and cameo decorated in Royal Crown Derby hand-finished livery.

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