Friday 2 December 2016

London Fire Brigade apologises after 'no hipsters injured' tweet

Published 19/07/2015 | 13:02

Screengrab image taken from the Twitter feed of London Fire Brigade as they apologised after announcing
Screengrab image taken from the Twitter feed of London Fire Brigade as they apologised after announcing "no hipsters were injured" in a restaurant blaze (London Fire Brigade/Twitter/PA)

London Fire Brigade (LFB) has apologised after announcing "no hipsters were injured" in a restaurant blaze.

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People complained on Twitter that the comment about a fire in east London was "unprofessional" and "not funny".

Street food trader Hank's Po' Boys posted: "Hard work and livelihoods ruined and you make a joke of it? Completely unprofessional and insulting to many people".

The controversial tweet said: "Shoreditch restaurant blaze early this morning. Thankfully no hipsters were injured".

LFB later posted: "Sorry if we caused any offence by using the term hipsters. Hope Shoreditch businesses are back on their feet soon."

Six fire engines and 35 firefighters were called to a pop-up restaurant on Great Eastern Street at around 3.45am today.

Around half of the building was damaged by the blaze, a LFB spokesman said.

Station manager Graeme Hunter said: "Thankfully there were no injuries. Firefighters contained the fire and will remain at the scene throughout the morning damping down."

The cause of the fire is being investigated.

Press Association

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