London Fire Brigade apologises after 'no hipsters injured' tweet
London Fire Brigade (LFB) has apologised after announcing "no hipsters were injured" in a restaurant blaze.
People complained on Twitter that the comment about a fire in east London was "unprofessional" and "not funny".
Street food trader Hank's Po' Boys posted: "Hard work and livelihoods ruined and you make a joke of it? Completely unprofessional and insulting to many people".
The controversial tweet said: "Shoreditch restaurant blaze early this morning. Thankfully no hipsters were injured".
LFB later posted: "Sorry if we caused any offence by using the term hipsters. Hope Shoreditch businesses are back on their feet soon."
Six fire engines and 35 firefighters were called to a pop-up restaurant on Great Eastern Street at around 3.45am today.
Around half of the building was damaged by the blaze, a LFB spokesman said.
Station manager Graeme Hunter said: "Thankfully there were no injuries. Firefighters contained the fire and will remain at the scene throughout the morning damping down."
The cause of the fire is being investigated.