Loch becomes a dump for campaign
Published 18/11/2011 | 11:48
Scotland's lochs and seas would look like sewage dumps if the country had to endure the same sanitary conditions as 2.6 billion people across the world, a hygiene campaign has said.
Images released by the company behind Domestos, marking the launch of World Toilet Day, show how poor toilet hygiene would destroy areas such as Loch Lomond.
The World Toilet Organisation, which organises the awareness day, works towards improving toilet and sanitation conditions worldwide.
It said its images, such as the Loch Lomond mock-up, portray a reality for the one third of the world's population who live with contaminated water supplies and unhygienic toilets.
David Titman, brand manager for Domestos UK, said: "As the leading experts in toilet hygiene, Domestos is committed to help solve the global sanitation crisis and aims to help one billion people take action to improve their health and well-being by 2020.
"In the UK we take clean toilet facilities for granted. Yet sadly, for 42% of the world's population, unsanitary toilet facilities and lack of hygiene is the cause of life-threatening illnesses that can actually be easily prevented. Providing the means to good hygiene is the best preventative medicine."
The company announced a worldwide roll-out of Domestos Toilet Academies, starting with a pilot academy in Vietnam opening next year.
Mr Titman added: "We understand that the answer is not simply parachuting toilets into people's lives but providing ongoing support to break down the taboos around personal hygiene in some of the target local communities."
Jack Sim, founder of the World Toilet Organisation, said: "By working in partnership with Domestos, we can effectively pool resources and expertise to work towards a shared goal for improved sanitation and create a long-term, focused solution that reaches the people that need it most."
The organisation said the aim is to "radically improve sanitation and reduce the spread of disease that currently kills 4,000 children every day due to poor water, sanitation and hygiene".