Wednesday 26 July 2017

Lingerie on show boosts sales

Lingerie sales increase as more women donning underwearas outer wear
Lingerie sales increase as more women donning underwearas outer wear
Lingerie sales increase as more women donning underwearas outer wear

A growing trend to wear underwear as outer wear has sparked soaring sales in sheer lingerie and nipple covers.

Female shoppers are no longer hiding items such as lace bodies underneath clothing, according to department store Selfridges.

Following in the footsteps of celebrities such as Lily Allen and Rhianna, women have been snapping up sheer bodies by the likes of Stella McCartney.

And to avoid revealing too much, they are investing in nude nipple covers which have seen a 20% rise in sales.

Selfridges has now increased orders of the accessories designed to protect women's modesty.

Helen Attwood, head buyer for lingerie, said: "Underwear as outer wear isn't a new phenomenon however this spring, designers such as Stella and Christian Dior are taking it to another level.

"Our customers are spending upwards of £250 on sheer bodies which they don't want to keep hidden under clothes.

"Today's if-you've-got-it-flaunt-it generation is proving that there is nothing like a peak of expensive lingerie to make a woman feel special."

The Fashion Forums nipple covers are available at Selfridges, price £10.

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