Jacket potato ad smells of success
A unique new advert is set to make commuters' mouths water as it replaces the usual bus shelter aroma with the scent of freshly cooked jacket potatoes.
Commuters waiting for buses in York, Manchester, London, Nottingham and Glasgow will be able to experience the 3D adverts for McCain Ready Baked Jackets.
New technology will give bus users money-off vouchers and the smell of slow oven-baked potatoes with the push of a button.
The adverts are part of a campaign to launch the new frozen jacket potato product, the biggest launch by McCain Foods since McCain Oven Chips in 1979.
The bus shelter posters contain a hidden heating element which warms the 3D jacket potato picture and releases the scent when a button is pressed.
The company spent three months developing the aroma, in collaboration with a specialist scent laboratory, so that it accurately matched the scent of the product.
A spokesman for McCain Foods, based in Scarborough, North Yorkshire, said: "3D jacket potatoes will appear at bus shelters across York, Manchester, London, Nottingham and Glasgow to heat up the nation and set taste buds tingling thanks to ground-breaking technology.
"When consumers press a button, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter."
He added that the Ready Baked Jackets combined "the much loved taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in just five minutes".