Tuesday 6 December 2016

Horse 'pub lift' ad sparks row

Published 17/01/2011 | 09:07

Montana's Department of Transportation issued a public safety video featuring a horse picking up a rider at a bar
Montana's Department of Transportation issued a public safety video featuring a horse picking up a rider at a bar

A US state has unwittingly started a legal debate with an advertising campaign urging drinkers to get a lift home.

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Montana's Department of Transportation issued a public safety video that features a horse picking up a rider at a bar.

It was intended as a metaphor to encourage drinkers to seek alternative transport.

But it is being taken literally by some in a state well known for its horse culture.

Helena Police Chief Troy McGee said he has received many calls from residents wanting to know if riding a horse while under the influence is legal.

Mr McGee told the Independent Record newspaper that it is.

Montana law carefully defines a vehicle, and excludes those running under animal power.

The popular 30-second video titled Sober Friend shows a savvy horse carefully obeying traffic laws on a night time journey through town before stopping in front of a bar to pick up a rider.

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