Wednesday 28 September 2016

Good-looking charity fundraisers 'more likely to be sponsored'

Published 07/08/2015 | 14:08

Britons are more likely to sponsor someone if they think they are attractive, according to the British Heart Foundation
Britons are more likely to sponsor someone if they think they are attractive, according to the British Heart Foundation
Britons are more likely to sponsor someone if they think they are attractive, according to the British Heart Foundation

Britons may be known for their charitable giving - but research has found many would be more likely to sponsor someone if they thought they were good-looking.

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The British Heart Foundation (BHF) also said almost a fifth of UK adults would be less likely to donate money to a colleague taking part in a charity challenge if they missed them out of a tea round at work.

Its poll of 2,000 adults found well over a quarter of men (29%) and around one in nine women (12%) would be more likely to sponsor someone if they found them attractive.

Many also said they would only part with some of their own pay packet if there was someone they were trying to impress.

The BHF has launched a new Raise Funds Your Way campaign, which has also seen the charity compile the top 10 weirdest and wackiest things people have done to fundraise, ranging from a spacehopper race to wearing lobster claws for hands for 72 hours.

Tina Bajec of the BHF said: "We never cease to be amazed by the extraordinary lengths people go to fundraise for the BHF. Every contribution, big or small, plays a crucial part in every breakthrough we make so we are incredibly grateful for their support.

"But we urgently need more people to join our fight for every heartbeat and help power our life saving research. That's why we're calling on everyone across the UK to Raise Funds Your Way to help support our vital work.

"By organising your own off-the-wall fundraising event you can help transform the lives of the seven million people living with the burden of cardiovascular disease."

Press Association

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