Goa bans bikini ads to go 'clean'
The tourism industry in Goa is backing a ban on adverts with pictures of bikini-clad women in a bid to promote the state as a family holiday destination.
India's tourist state is fighting a media tag dubbing it a "destination for sex tourism" and local government has announced it will censor advertisements showing scantily-dressed women.
President of Travel and Tours Association of Goa (TTAG) Ralf De Souza said: "Tourism will not be affected if bikini-clad women disappear from the posters.
"In fact, it may help get good tourists."
Fransisco Pacheco, the state tourism minister, said the adverts were portraying the destination in the wrong light.
Chief minister Digamber Kamat added: "We should go for clean tourism. The government will try its level best to ensure that Goa is spared from the scar of bad tourism."
Around 2.4 million tourists visit Goa every year, of which about 400,000 are foreigners. Recently there has been a spate of complaints by international tourists of alleged rape and molestation.
The state government's attempt at re-establishing Goa's image as a tourist hotspot is constantly hampered by such issues.
Domestic tourists choosing the state for their family holiday are reportedly also supporting the decision on censoring advertisements.