Saturday 3 December 2016

'Gin-preferring OAP' is top advert

Published 28/12/2011 | 00:17

An advert for Aldi has been voted the most popular television advert
An advert for Aldi has been voted the most popular television advert

A po-faced pensioner who prefers gin to tea is the star of the year's most popular television advert.

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The clip, used to advertise supermarket Aldi, saw off a challenge from the John Lewis Christmas advert and the Volkswagen advert featuring a small boy dressed as Darth Vader.

It shows a woman talking about her husband's favourite brands of tea before pulling out a large gin and tonic and telling viewers: "I don't like tea. I like gin."

It came top in a poll carried out by research company Nielsen to find the most memorable and enjoyable adverts.

Darren Moore, from Nielsen, said: "This is the year that relatable characters - people like you and me - replaced celebrities in the list of most-liked ads. Sarah Roberts in the CompareTheMarket ad, Warren from Halifax in the Foster's ad, and everyday people in the Aldi ads are now the central characters in the TV ads we love the most.

"Humour, too, is a big theme in this year's list. Nine of the top 10 most-liked ads are funny or comedic in tone. Only the John Lewis ad, which instead uses pathos and an emotive pull, takes a different route to engage viewers."

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