Frock fit for any gadget lover
Published 10/02/2012 | 12:19
It looks like a technology-loving fashionista's dream and a technophobe's worst nightmare, but this is one dress that is more likely to be looked at than worn.
Made from 500 metres of cables that would be found lying around the home connected to electrical devices, it was designed by young British designer Craig Lawrence who has dressed the likes of pop star Lady Gaga and model Daisy Lowe.
The frock, commissioned by Currys and PC World, features the stores' Sandstrom cables, and was unveiled on Thursday in London.
Mr Lawrence said: "This has been a challenging but enjoyable project to work on.
"The Sandstrom cables used to create this piece have really given the dress its natural, voluminous, structural form.
"Its texturised, multi-faceted exterior allows the finished piece to capture light in a way that isn't too dissimilar to the reflective surface of sequins, while the multi-coloured wires encased in the cabling itself have been split up to add colour and depth to the overall dress."
Andrea Silver, Currys and PC World marketing director, said: "This is a very unique and unusual collaboration for us, and we are incredibly excited about unveiling the finished dress ahead of London Fashion Week."
The dress will be displayed in the Currys and PC World Tottenham Court Road store for a week before touring Currys and PC World stores, including Westfield Stratford, Birmingham, Manchester Trafford Centre and Bristol.
It will then be showcased at The Gadget Show Live in April before being exhibited at London's Fashion and Textile Museum in August.