Saturday 24 June 2017

'Fashionable waiting time' for H&M shoppers as Kenzo launch crashes website

Security staff outside the H&M store on Oxford Circus, London, as the store's collaboration with Kenzo was due to launch
Security staff outside the H&M store on Oxford Circus, London, as the store's collaboration with Kenzo was due to launch

H&M's website crashed as it unveiled its hotly anticipated collaboration with Kenzo.

Customers were quick to take to social media to complain that they were having problems buying pieces from the boldly colourful collection online when it launched on Thursday morning.

In a message to online shoppers, H&M warned that they "might experience a fashionable waiting time", although the problems appeared to be fully resolved by mid-morning.

Meanwhile shoppers lined the streets outside H&M stores around the world, including in London, Paris, New York, Los Angeles and Sweden, to be the first to get their hands on the collection.

The pieces feature bold flower and animal prints in rainbow colours in a throwback to its Eighties heyday.

Japanese designer Kenzo Takada launched his eponymous brand in 1970, and it found particular popularity in the 1980s with its ethnic-inspired patterns and bright colours, but saw a decline in the Nineties as fashions changed.

In 1999 Takada stepped down, and by 2011 creative directors Carol Lim and Humberto Leon, founders of Open Ceremony boutiques, were installed and brought the brand back to life with a modern take on Takada's original style.

The Kenzo collaboration is the latest in a long line of designer couplings for H&M, which began in 2004 with Karl Lagerfeld and has included Jimmy Choo, Lanvin and Versace along the way.

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